Customer Pillars Book

There are nine pillars which govern the relationship between companies and their customers. Obviously, the results of these relationships are the revenue streams the companies realize, and these are a major deciding factor in the success, sustainability, and profitability of the company.

Customer pillars dissects customer relationships and the marketing approach a company takes. In this context, the word "marketing' is used very broadly as the umbrella concept to describe the relationship between companies and customers.

Curt Clinkinbeard, a founding member of The Profit Think Tank, is the author of this book which provides an overview chapter on the over arching concept and then allocates one chapter each of the nine customer pillars.

Perfect for any business person who wishes to improve and maximize the impact of relationships with customers. Need revenues? You need this book! Paperback, 271 pages.

Customer Pillars Book
Price: $25 (includes shipping in the continental USA)



Customer Pillars Book - For International Shipping
Price: $25 + $10 Shipping (outside the continental USA)


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Consider purchasing the book as part of the Customer Pillars Kit to save even more.


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Profitability development system based around three competency groups with 20 individual competencies each.

Profit Driven Thinking

Employee based program to help employers teach their team about profitability and its importance.