THE CUSTOMER PILLARS PROGRAM
PILLARS is based around nine natural pillars which impact
the results of customer relationships. These foundational
laws find their basis in marketing (the comprehensive relationship
between a company and it customers and prospective customers),
but reach out to touch other business functions.
in a business is holistic. Developing "generalist"
skills as a business owner is an important part of the entrepreneurs
evolution starts with realizing strong customers revenue
streams. Nothing much interesting happens in a business
until the company connects with the market and customers
make the conscious choice to give the company their money.
Firms who excel at this often go on to do great things.
a business has generated strong sales only to flop. So the
growth must be smart. Revenue growth does not guarantee
success. However, all excellent firms have achieved some
degree of success growing customer revenues. It means marketing
is a central part of a company's evolution.
and companies wishing to develop their company can get access
to the program in a variety of ways, as explained throughout
PILLARS program was developed for entrepreneurs - small
business owners and managers focused on growing their companies,
but has relevance in other organizations who wish to develop.
(For instance, not-for-profits need to grow their budgets,
and large companies need to improve earnings per share.)
to structure and organization to connect with customers
and achieve mutual goals is a worthy objective. Learning
to do this well can be profitable, not only in financial
terms, but in human terms as well.
you the best in successfully developing your business!